top of page
Bata
 WALKWAY BILLBOARDThis ad will located in Masjid Jamek LRT Station. The purpose of this ads is to engage visitors,people around the area about BATA “Grow With Us”. Every journey in your life reflects to our design of the shoes. Also, the billboard is located slightly slanted upwards. We wanted to show the process of “growing with us” that is why we placed it that way |  SOCIAL MEDIA ADVERTISING (FACEBOOK)We decided to use with Facebook as our social platform because technology has been growing rapidly with more and more people are engaging social platforms. We decided to promote our “Grow With Us” ads on Facebook because it allows us to re-engage the right target audience |
|---|---|
 AMBIENT ADVERTISING (WALKWAY/STAIRWAThis will be located in the subway to advertised to people who constantly take the stairs. BATA encouranges the people to “Grow With Us”. This is shown clearly on the ascending stairway |  TELEVISION COMMERICALOur television commercial talks about the journey of life with BATA. |
 APPLICATIONThis BATA app will serve as digital store for customers to have an easier access to get their latest BATA shoes. Besides that, it allows BATA to secure loyal customers with a rewarding system of “Shoes Giveaway” if customers achieve full stars via purchasing |  APPS - LOGIN |
 APPS - SHOPS |  APPS - USER |
Bata Brands is a multinational shoes maker based in Lausanne, Switzerland. It is a family-owned global footwear and fashion accessory manufacturer and retailer. Bata is honored to be a local company in everycountry it serves. Bata continue to be guided by same core principle it has followed for over one hundred years known to create the best possible products to meet their needs.
The brand's USP bata produce comforts shoes for every stages in life.
Strategy :
To remind and re-engage the consumer about Bata.
Tagline :
Grow with us
bottom of page